As many of you know, my brand has been associated with the color pink for a long time. It’s been a defining element, a color that personally resonates with me and reflects some of my personality and style. But recently, I made the decision to move away from pink and embrace a more neutral palette for my brand. I thought I’d share the journey and reasons behind this change, and hopefully, this helps you understand my thought process better.
Why Pink Worked (For a While)
When I started, pink felt like the obvious choice for my brand color. It’s a color that I absolutely love—it’s fun, feminine, and has an energy that felt right for me. As a mom, a lash artist, and someone who loves expressing themselves through color, pink symbolized a lot of who I was. It was also a color that made the brand instantly recognizable and set a playful yet professional tone.
But over time, as I started thinking about the evolution of my brand, it became clear that it was time to shift gears.
A Desire for Timelessness
One of the main reasons I wanted to move from pink to a more neutral color palette was to give my brand a more timeless, classic feel. While I’ll always love pink, it’s a color that’s often associated with specific moods or phases. I realized that by sticking to such a personal favorite color, I was, in a way, limiting the growth and scope of my brand.
Neutrals—think shades of beige, cream, and even soft grays—offer something that pink doesn’t: versatility. These shades don’t lean too far into any one emotion or trend. They feel elegant, refined, and universally appealing. In other words, they’re timeless. This is especially important when you’re building a brand that you hope will have longevity and staying power. I wanted the look and feel of my brand to be something that could resonate with anyone, no matter their style preferences.
The Move Toward Class and Luxury
Another major factor in this rebranding decision was the desire to elevate the brand into a more luxurious space. There’s something about neutral tones that immediately feels more high-end. They evoke images of chic, minimalist designs, boutique-style services, and a focus on quality over quantity.
As my business has grown over the years, I’ve become more attuned to the kinds of experiences I want to offer my clients. I’ve always been passionate about making people feel their best, and while pink certainly contributed to that vibe in the past, I felt like it was time to step into something that felt a bit more refined and polished.
Neutrals help me communicate that message. They don’t scream for attention—they subtly draw you in. I think of it as the difference between walking into a high-end boutique versus a trendy pop-up. Both can be amazing, but they offer different experiences. For me, neutrals signify sophistication, attention to detail, and an overall sense of calm that I want my clients to feel when they interact with my brand.
Expanding Beyond Personal Preference
As much as I adore pink, I recognized that it was a personal preference—one that might not resonate with everyone. When you’re building a brand, especially one that involves offering services like I do with lash extensions, it’s important that the brand speaks to a broad range of people. Not everyone loves pink as much as I do, and that’s okay! In fact, it’s part of why I felt it was time to transition to a color scheme that could feel more inclusive.
Neutrals don’t polarize people in the same way that bold colors sometimes do. They’re adaptable, understated, and, frankly, a bit more grown-up. They can appeal to a wider audience, regardless of age, gender, or style preferences.
I want anyone who walks through my doors or visits my website to feel like the brand is for them. By removing my personal favorite color from the equation, I’m creating a brand identity that is more about the experience and service, and less about my individual style preferences.
Aligning the Visuals with the Brand’s Values
Another reason behind this change was to better align the visuals of my brand with the core values I want to promote: professionalism, care, and quality. When I first started out, my brand was a direct reflection of me, but as it’s grown, it’s become something bigger—something that’s about my clients and their needs.
The neutral palette helps me reinforce those values. It communicates trustworthiness and quality in a way that bright colors might not always do. It also complements the environment I’ve created, which is meant to be a calming, inviting space where clients can relax and feel taken care of.
Navigating the Transition
I’ll admit, changing brand colors wasn’t an easy decision. Pink had been a staple for so long that it almost felt like I was letting go of a piece of myself. But the more I leaned into the idea of neutrals, the more excited I became about the possibilities.
Of course, it’s not just about slapping new colors onto a logo and calling it a day. I’ve been intentional about incorporating the new palette into everything, from social media to the design of my physical space. This transition is about more than aesthetics—it’s about evolving the brand into something that’s both a reflection of where I am now and where I want to go in the future.
Embracing the Future
Ultimately, changing from pink to neutrals was about embracing growth. As much as I’ve loved every phase of my brand’s journey, this change feels like a natural progression. It’s a way to step into the next chapter, with a focus on timelessness, luxury, and inclusivity.
While pink will always have a special place in my heart, I’m excited for what this new look brings. I hope this rebrand speaks to everyone who encounters it, offering a sense of calm, class, and professionalism that aligns with the high-quality services I provide.
Thanks for sticking with me through this evolution—I can’t wait to continue growing and serving you, with a fresh, luxurious look to match!
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